"What It Takes" dives deep into the relentless journey of a boxer striving for greatness. This commercial captures the gritty, repetitive routines that define the athlete's life—the quiet, disciplined moments where the mundane is perfected to push the limits of strength and resilience.

Through raw visuals, we showcase the sacrifices, the daily grind and the relentless pursuit of mastery that forge champions. This concept serves as a tribute to the athlete’s unwavering commitment, emphasising that greatness isn’t born, it’s built, one painstaking repetition at a time.