Approach

We kicked off the launch campaign for Kakoo by initially sitting with the founders to understand the brand's values and mission. We then conceptualised the campaign "Worlds Unlimited" to explore the unlimited worlds within Kakoo.

After many conversations with the founders, we agreed on exploring both 'digital' and 'physical' worlds, which both played a vital role in their target audience.

From concept to completion, we organised all the logistics to bring this production to life. Starting with the idea and finishing with the detailed touches of VFX and colour.

Together, we crafted a campaign that captures the innovative and newly designed phone application and the robust features to show the unlimited worlds within the app- that is, Kakoo.