“FOR EVERY ERA“
"For Every Era" is a campaign we executed from concept to completion for our friends at Kakoo.
In this concept- "For Every Era", the main character turns to her trusted phone app “Kakoo”. As she scrolls through different activities, she reminisces about her past life chapters AKA "Eras" that she’s lived and the memories she created with Kakoo app users, whether they were good or bad!
Kakoo
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Scope
Creative Direction
Motion
Approach
We built “For Every Era” around a relatable insight- learning a new hobby is always better with someone who knows what they’re doing. So we created a story that follows one character as the Kakoo app reminds her of the phases she’s been through- the hobbies she nailed, the ones she didn’t and the new ones she’s excited to try.
To keep production fast and efficient, we shot everything in a single home location. Each “era” was created through lighting, wardrobe and finding interesting spaces within the home, turning one location into multiple worlds. This gave the film personality, variety and a fun visual language.
We also built holograms of each character by filming each talent on a green screen turn table. Using VFX, we made the Kakoo profiles feel like they were popping into the real world, giving a playful, futuristic preview of potential connections.
By mixing natural, in-scene dialogue with voiceover, we kept the tone friendly and relatable while clearly communicating what Kakoo does: It connects you with the right people to learn new things and enjoy the journey.
Director/DOP
Leo Siew
Gaffer
Maxed Out Films
Producer
Justine Da Jose
CREDITS
1st AD
Michael Klimentos
Production Assist
Joseph Sailosi
V/O
Jasmine Sarkis
TALENT
Jasmine
Rachel
Jonathan
Heba
Sungho
Nancy
Aye Soe
Milan
Jacqueline
Luke
Carlos
Jack