For Kakoo, we set out to create a content series that could quickly demonstrate the value of the app- helping users understand not only what Kakoo does, but how effortless it is to use.

Our process began with strategy and storyboarding. We broke the user journey into three clear, relatable scenarios:

• How Kakoo works (simplified)

• Posting an activity

• Finding a friend

We designed each video around clean UI visuals, using motion design and screen interactions to showcase the experience from a real user’s perspective. Paired with light narrative moments and upbeat pacing, every piece was crafted to educate while keeping the viewer engaged.

The final campaign delivered a suite of product focused videos that not only highlight Kakoo’s key features, but also takes the viewers on a journey through the world of Kakoo.