“Genesis”
Mondial by Nadia
"Genesis" was the campaign we built to launch a new collection for Mondial by Nadia, a brand with 65 years of history.
Over the course of the project, we had the chance to work directly with founder Nadia — bringing her vision and the brand's legacy into a fresh, modern campaign.
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Motion
SCOPE
Creative Direction
THE GALLERY
APPROACH
We approached this project with one goal: to capture Nadia and represent Mondial with honesty and authenticity.
With the help of branding expert Nick Gray from IGU Global, we spent time understanding the history behind the brand and the moments that shaped Mondial into what it is today.
The next stage was allowing Nadia's design and construction process to guide every visual decision — naturalistic lighting, real locations, minimal staging, nothing that would pull the viewer away from how things genuinely happened.
What came out of it isn't a reconstructed highlight reel. It's a plainspoken document of Nadia's thoughts, touching on the history of how Mondial came to be and the values that have kept the Mondial legacy strong today.
CREDITS
DIRECTOR/DOP
Leo Siew
EDITOR
Leo Siew
TALENT
Nadia
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