In a bold fusion of art and fashion, the "Winter War" campaign brings together the fierce creativity of Strictly and Lighthouse Tattoo Studio. This collection centers on the unique journeys of three legendary artists—Alex Rusty, Ryan Ussher, and Daniel Craig—each embodying passion and mastery of their craft.

Through powerful visuals and narratives, we delve into their personal artistry and how it shapes a distinctive culture. As each story unfolds, the campaign amplifies the spirit of the Winter War collection, inviting audiences to wear pieces that symbolise individuality and the strength that fuels creative pursuits.