“Making time“
We were tasked to craft this campaign from concept to completion.
The client came to us wanting to show "convenience", a word that's hard to feel in a 30-second film.
So we asked, "What is the effect of convenience?" We found convenience is what gives us our most precious asset - "time."
From the first idea to the final frame, that's the thinking we build into each campaign. Not just a polished result, but a reason it exists.
Workout Meals
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Scope
Creative Direction
Motion
Approach
The brief asked for convenience. We asked what convenience actually feels like, and the answer was time.
Life doesn't slow down for anyone, so we didn't ask our hero to slow down either. We slowed the world down around him instead.
The film opens in real time, a day moving faster than he can keep up with. The moment Workout Meals enters, a glitch marks the break, and from there, everything slows except him. He keeps moving at his own pace while the world around him stretches out in slow motion.
Workout meals doesn't cost him time. It gives some back.
Director/DOP
Leo Siew
Photographer
Eric Ung
Production Assist
Joseph Sailosi
CREDITS
1st AD
Michael Klimentos
Gaffer
Marcel Breed
TALENT
Adrienn
Pablo
Ali